Measuring website usage (Google Analytics)
We use Google Analytics to collect information about how people use our site, and rough demographics as to what groups of people are using our site. We do this to make sure it’s meeting your needs and to understand how we could improve it. You can opt out of Google Analytics tracking.
Google Analytics stores information about:
- the pages you visit
- how long you spend on each page
- how you got to the site
- what you click on while you’re here
- your broad demographic profile (age range, gender, interests)
Google Analytics does not have access to the personal information you provide us (e.g. your name) so it doesn’t know who you are.
The following cookies are set by Google Analytics:
|_ga||This helps us count how many people visit the site by tracking if you’ve visited before||2 years|
|__utma||Like _ga, this lets us know if you’ve visited before, so we can count how many of our visitors are new to the site or to a certain page||2 years|
|__utmb||This works with _utmc to calculate the average length of time you spend on the site||30 minutes|
|__utmc||This works with _utmb to calculate when you close your browser||when you close your browser|
|__utmz||This tells us how you reached the site (like from another website or a search engine)||6 months|
|__utmt||This is used by Google Analytics to ensure its work doesn’t have a big impact on the site’s performance by throttling request rates||10 minutes|